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Excuse me, your brief is showing

What can the clients do to get the advertising that works? They must understand their own customers well & share this knowledge with their agency. They also must resist the temptation to try to do the agency's job. Read full

Ad Critique: National Geographic

The TVC, shot documentary style, shows a snake charmer on a foot overbridge in a typical Indian railway station, with a crowd gathered around him watching him making the snake sway to the music from his beend. Read full

The New Age Indian Consumer

Indian marketers are now operating in a very dynamic environment. Read full

Ad Critique: Pepsi

Ranbir Kapoor takes the Youngistaan campaign further, by adding WOW to it. Read full

Advertising for the first time? Beware!!

Many who advertise to push their products hard into the market for the first time get hurt so badly that they do not return to market again. Some even close their business! Many people think that once they begin advertising... Read full

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News

HUL bags maximum awards at the POY celebration

Afaqs: Hindustan Unilever Limited bagged maximum awards in different categories at the Product of the...

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Features

Ad Critique: National Geographic

Brand: National GeographicProduct: Live CuriousCreative agency: Taproot IndiaCreative team: Agnello Dias, Santosh PadhiCopywriter: Agnello DiasProduction...

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Blog

IPL Videos on YouTube attracts big sponsors

IPL Live Streaming Video On Youtube Ropes In Big Sponsors Via Watblog.comThe IPL fever is back and this time with...

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Becoming a member of the Ad Club Bombay is no tough task. Click here to find out how you can become a member in a few easy steps. Very simple indeed!
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Become a Member

The Ad Club has become a catalyst in Developing the industry. It is a dynamic platform for professionals from different fields to gain from each other's expertise. It provides an opportunity to interact with the best known professionals from the Advertising, Marketing, Media... Know more...

Awards

Recognition of efforts is what motivates an individual. And for an industry that thrives on motivation, the Ad Club has initiated various awards to ensure that Indian ad professionals receive the recognition they deserve. Know more...

ACB History

That's not surprising if you knew that, in the pre-independence days, it was not Bombay but Calcutta that enjoyed the enviable position of being the country's business centre. The foundations of the Ad Club were laid in 1954. Know more...